With 20+ years of leadership experience across for-profit and nonprofit sectors, Eric Kuiper serves as VP of Executive Coaching and Consulting at The Mav Group. Prior to joining The Mav Group, he was Chief Creative Officer at Studio C, where he managed teams across brand, marketing, PR, and creative programming. His diverse background has given him a unique perspective on what separates reactive leadership from truly transformative leadership.
Eric works with leaders who recognize an important truth: they’re not just managing tasks and people—they’re actually the context in which every decision, challenge, and relationship unfolds. He helps leaders move beyond reactive patterns like pleasing, controlling, and protecting, and develop creative, conscious leadership rooted in self-awareness and collaboration. When leaders make this shift, they stop managing problems and start cultivating possibilities, creating long-term, sustainable success. His approach is straightforward: start with self-awareness, embrace feedback, and commit to continual growth.
Eric believes that just as the best athletes and musicians have coaches to elevate their game, leaders need partnership to achieve sustained excellence. He has noticed that brilliant strategies can crash and burn when the leader driving them is stuck in reactive mode, creating friction that burns through trust, talent, and momentum. The external pieces of leadership matter, but what really transforms organizations is the internal shift that happens when leaders become more conscious and creative in their approach.
What drives Eric? Helping leaders—including himself—do their best work with way more ease. There’s something powerful about partnership and growth that unlocks potential in ways that surprise people.